Saídas
IO1- Desenvolvimento de Currículo/Curso para Marketing Digital e
Segurança e Proteção Digital para Agroempreendedores
A digitalização mudará todas as partes da cadeia agroalimentar e outros produtos agropecuários, mas exigirá grandes transformações na agricultura, economia rural e comercialização de produtos. A aplicação das TIC na agricultura tem efeitos positivos nos agricultores em termos de acesso à informação de mercado e de promoção dos produtos agrícolas.
Para que os agricultores se insiram no mundo do marketing digital em segurança, é necessário preparar um currículo/curso de formação de Marketing Digital e Segurança e Segurança Digital ao nível dos agricultores, que se adeque às suas necessidades, podendo estes participar voluntariamente.
“Safe Digital Marketing for Agripreneurs-DIGIAGRIMARK” Project, prepared within the scope of Erasmus+ Program 2020 Strategic Partnerships for Adult Education, took part in 32 projects that were deemed worthy of support by the Turkish National Agency of the Presidency of European Union Center for Education and Youth Programs.
In the Digiagrimark project, nine European institutions/ organizations, including, Aydın Valiliği (Aydın Governorship, EU and Foreign Relations Coordination Office) (the coordinator), Turkey, Aydın Adnan Menderes University (Faculty of Education and Faculty of Agriculture), Turkey, Aydın İl Tarım ve Orman Müdürlüğü (Aydın Provincial Directorate of Agriculture and Forestry), Turkey, Institute of Entrepreneurship Development (IED)/Greece, Sosyal Etki ve Yenilikçi Eğitim Derneği (Social Impact and Innovative Education Association- SOYED), Turkey, Baldaque & Alves da Silva, Lda (NEWTIE), Portugal, European Grants International Academy SRL (EGInA), Italy, Söke Agricultural Production Plant Agricultural Extension and In-Service Training Center (TAYEM), Turkey and Inercia Digital SL (INERCIA), Spain are involved as project partners.
The project, which will be implemented for two years, aims to increase the economic and environmental sustainability of the agricultural sector and to contribute to digitalization in agriculture by improving the digital marketing and digital security skills of farmers..
The objectives are,
-to establish an innovative and sustainable educational e-learning platform and developing a course on digital marketing with digital safety & security for agricultural sector;
-to extend the competences of trainers/instructors by using innovative tools and OERs;
-to increase awareness on the online safe and secure marketing in agricultural sector;
-to open new doors to farmers to evaluate their products and increase their income.
Following intellectual outputs will be developed with the project partners international level:
-Curriculum/Course Development for Digital Marketing and Digital Safety and Security for Agripreneurs
-Learning Platform, Modules and Training/ Learning Materials for Digital Marketing, and Digital Safety & Security for Agripreneurs
-Agripreneur's Safe Digital Marketing Guidebook and A Toolbox for Safe Digital Marketing Strategy for Agripreneurs.