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Digital Marketing Toolbox
AGRIPRENEUR'S SAFE DIGITAL MARKETING TOOLBOX CONTENTS
The European Union has emphasised on various platforms the need for digitalisation in various sectors, including agriculture, to promote innovation and growth in order to ensure sustainability.
One of the key aspects of digitalisation in agriculture is the adoption of digital marketing strategies that enable new technologies and digitalisation in agricultural production, as well as enabling agricultural entrepreneurs to reach new markets and build brand awareness.
However, with the rise of digitalisation, the risk of cyber threats and data breaches has also increased. It is crucial for agripreneurs to learn and implement safe digital marketing practices that protect themselves and their customers from these cyber threats.
For this reason, the Secure Digital Marketing for Agricultural Entrepreneurs Project was prepared and implemented by assessing the priorities of the EU and the needs of farmers. In addition to the training curriculum and online training platform developed within the scope of the activities and outputs of the project, we have developed the Agricultural Entrepreneur's Safe Digital Marketing Toolbox, which we think will be useful for both entrepreneurs who will start digital marketing and businesses that are already doing digital marketing.
The "Agripreneur's Safe Digital Marketing Toolbox" provides entrepreneurs with training resources, useful tools and a roadmap to safely and effectively promote and market their products and/or services online.
“Agripreneur’s Safe Digital Marketing Toolbox” have been developed under “Safe Digital Marketing for Agripreneurs” Project. (Erasmus+ KA2 - Strategic Partnerships for Adult Education - Nr. 2020-1-TR01-KA204-094469)
"The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein."
Ilknur Böğrekci, Aydın Valiliği (EU and Foreign Relations Office), Türkiye
Dr. Taner Arabacıoğlu, Aydın Adnan Menderes Üniversitesi, Türkiye
Prof. Dr. Göksel Armağan, Aydın Adnan Menderes Üniversitesi, Türkiye
Authors / Contributors
Ilknur Böğrekci, Aydın Valiliği (EU and Foreign Relations Office)
Emre Özceylan, Aydın Valiliği (EU and Foreign Relations Office)
Dr. Taner Arabacıoğlu, Aydın Adnan Menderes Üniversitesi
Prof. Dr. Göksel Armağan, Aydın Adnan Menderes Üniversitesi
Dr. Ebru Serter, Aydın İl Tarım ve Orman Müdürlüğü
Alexandra Baldaque, Baldaque & Alves da Silva, Lda (NEWTIE)
Dr. Emine Yıldız, Aydın İl Tarım ve Orman Müdürlüğü
Sinem Durukal, Aydın İl Tarım ve Orman Müdürlüğü
Stella Ioannou, Instıtute of Entrepreneurship Devolopment (IED)
Yaşar YILMAZ, Sosyal Etki ve Yenilikçi Eğitim Derneği
Fethi Atalar, Sosyal Etki ve Yenilikçi Eğitim Derneği
Kurşat Aşık, Söke Zirai Üretim İşletmesi Tarımsal Yayım ve Hizmetiçi Eğitim Merkezi Müdürlüğü
Elif Çelebi, Söke Zirai Üretim İşletmesi Tarımsal Yayım ve Hizmetiçi Eğitim Merkezi Müdürlüğü
Valentina Brilli, European Grants International Academy SRL (EGINA)
Javier García Gómez, Inercia Digital SL (INERCIA)
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